Described as a "vanguard" by British publication Mixmag, Zoë Mc Pherson is a multimedia artist whose practice absorbs elements of performance, sound design, installation art and DJing. Additionally, Mc Pherson curates the SFX label with their long-time collaborator Alessandra Leone. It was an early passion for jazz that sparked Mc Pherson's curiosity in experimental music's rugged fringes. Soon enough, their interest led towards electronic sounds, and Mc Pherson's inquisitive ear evolved rapidly as they began experimenting with DIY recording techniques and computer software. Now based in Berlin, the French-Northern Irish musician straddles artistic disciplines - their albums, EPs and 12"s only tell part of a story that includes kinetic live shows, and lavish interactive experiences.