Rowan El Goweiny

Rowan, one of the three mamas of Assila, is an Egyptian-born, Berlin-based copywriter, spinning words for the likes of Kia, AFH, Genesis, and Hyundai at Innocean Berlin. She’s warm, but only at arm's length. Cultural and liberal, a cocktail of contradictions that somehow serves as an exciting fiction.

A natural-born storyteller, Rowan digs into the creative process like it’s her lifeline, scratching that itch for activism and design. Her style? Emotional, bold, dripping with sarcasm. With a heart that feels and a mind that cuts through the noise, she brings craftsmanship to life, real and raw. And when she's not overthinking the perfect phrase, she's layering herself in style.

Rowan is both passion and compassion - the lovechild of a heart that listens and a mind that knows. Separate, they inspire. Together, they light fires of change.