Big Dada

Big Dada, a sister-label of Ninja Tune founded in 1997, was relaunched in 2021 as a label run by Black, POC & minority ethnic people for Black, POC & minority ethnic artists. Big Dada's mission statement is to amplify marginalised artists' voices, bypass stereotypes and encourage freedom of expression, by building upon the label's existing history and offering support to a new generation of artists.